Our Story

While other PR agencies wait to be told what to write, this team is constantly creating fresh angles for pre-existing content and using them to secure opportunities in high quality media outlets. They are proactive, creative and – best of all – they challenge the way we think about the media, the market, and how we communicate the value we bring to customers.

Sinha instantly proved themselves to be the perfect partners for growth. At Bud we’re all about taking vast and messy data sets and turning it into services that transform the way banks deliver services to their customers – and that’s very similar to what Sinha delivered for us. From the outset, the team understood our mission, rolled up their sleeves and dived into the data to craft a range of fresh and insightful thought leadership before placing it in top-tier media. What distinguishes Sinha from other agencies is their ability to take highly complex concepts and data, and translate it into clear and compelling stories that resonate with our audiences.

There are two key communications challenges for new entrants to the Bitcoin marketplace: what problems do you solve and how do you do it. Sinha’s genius lies not in articulating the answers individually but how well they understand the link between the two questions. They instinctively grasp the inseparability of Bitcoin’s technology and its philosophy, and developed messaging that’s as convincing to our industry stakeholders as it is compelling for our customers. Sinha helped positioned Breez right at the forefront of the Bitcoin ecosystem while making us one the world’s most popular bitcoin wallets within months of our launch.

I don’t like working with ghostwriters: no matter how many different drafts we go through, the finished article never sounds like the real me. The only exception is when I worked with Sinha’s content lead on developing my weekly column in a leading Bitcoin magazine. Working together wasn’t always easy, but over time we developed a trusted, mutually-respectful partnership. The result was a widely-read and well-received column that didn’t just say what I think, but said so in my authentic voice.

Sinha has unrivalled experience in Bitcoin and Lightning Network, but much more important is that they genuinely care about the people who have the most to gain from these technologies. They are passionate about Bitcoin’s potential to transform the lives of the world’s poorest and most financially-excluded people, and this enthusiasm pervades everything they do. Whether it’s developing punchy, emotive messaging for our brand, to securing top tier media coverage for our announcements, Sinha feels less like a agency and more like a partner that’s as invested in our success as we are.

What makes Sinha such a joy to work with? They’re fun, they’ve got an obvious and infectious enthusiasm for all things Bitcoin, and they’re born communicators. Best of all, their writing is journalistic standard, crafted with real creativity and flair that compels attention. It takes a lot for a media publication to trust a third party with their brand, but Sinha is no ordinary agency. They understand the power of words to sway opinions, attitudes and behaviours, which is just one reason why we trust them to create content and deliver consistent media results for the magazine and our stable of contributors.

Running a major Bitcoin VC leaves very little time for PR, and absolutely none for hand-holding an agency partner. That’s never been a problem with Sinha. They secure a stream of big-ticket broadcast and broadsheet media opportunities, and they do it almost entirely without my input because they understand our brand and our landscape perfectly.
With Sinha, it’s like the results are there but the agency somehow…isn’t. And for a VC, that’s worth its weight in gold, because I can focus entirely on leveraging that coverage to grow our fund and attract the best start-ups.

Supply chain has always been a bit of a jungle, ruled by big beasts like Oracle and SAP with million-dollar PR budgets. Yet within months of working together, Sinha established Tradeshift as the go-to experts on the issues that matter to us most. Their thorough media and market knowledge, combined with creative content and Trojan work ethic brought a constant stream of high-value coverage across business, tech, financial, and logistics verticals in the US and UK. Sinha played an instrumental role in making our quarterly Index required industry reading, eagerly awaited and reported by the world’s business media.